Thought for food
| Among British supermarkets, Waitrose stands for high quality, ethically sourced fresh food, a wider variety of products and a more appealing, easier shopping experience. Our long standing relationship with them has always been about helping them express their values and making it clear how they are different from, and ahead of, other supermarkets. We have worked with them on many projects. | These include creating their corporate identity, which helped open the way for their transformation into a national player and beacon in the ethical food debate; packaging projects which have positioned their own-label products as category leaders and in-store communications campaigns, like Thought for Food and Community Matters which capture their unique approach. |
WAITROSE
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