The essential network
| ESOMAR, the world membership organisation for the market research industry, approached us at a time when it was losing momentum, with several years of static membership and a lack of marketing focus. Based on a new positioning that sought to re-establish the authority and credibility of market research, we worked closely with the management group, to produce a much more focused, purposeful identity that is used for a wide | range of communications and events. Two years after the programme started, ESOMAR recorded an increase of 23% in membership, leading to a Design Effectiveness Award in 2007. We continue to work with ESOMAR’s management team to keep the brand and its communications up to date, and we’re currently re-visiting the brand structure and visual identity elements. |
ESOMAR
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