Since 2008 we have been working with Lapwing – formerly known as the DTU Improving Choices Programme in Suffolk – to help transform the organisation and review its name and brand strategy. Taking into account plans for expansion and exponential increases in the number of students, our work was timely in helping to define the organisation’s values, vision and brand strategy, as well as developing a distinctive name and character.


The new identity means Lapwing now has a strong and idiosyncratic presence in the often bureaucratic world of further education and learning disability, and gives them a distinctive voice to reach their different audiences.


Lapwing helps young people between 16-25 with complex barriers to learning (mental and physical) to realise and achieve their potential. Since it was founded it has steadily worked to develop partnerships with local businesses, colleges and training providers to create bespoke courses and programmes for Students, offering them the chance to progress into accredited courses associated with National Diplomas. It is the first of its kind in the UK to offer a bespoke programme to Students with learning difficulties.