On November 17th, we launched the National Gallery Company’s new product and retail strategy at an event at Adam Street.

This year, we have been working with them to build on our earlier branding work and to translate it into a meaningful and individual direction for their product buying, their retail environments and their selling style.


The new strategy has the Collection at its heart. It encourages visitors to engage with it more closely through delightful products that really tell the narratives of works of art and a more imaginative, emporium-like shopping style.