|TransTelecom was set up by the Russian government |
to upgrade the IT infrastructure that runs across Russia alongside the Trans-Siberian railway into India and China. Having invested heavily in modern fibre optics but having only effectively operated as a commodity capacity supplier to international carriers, TransTelecom was given a license to compete for Russian corporate and personal data services.
|Fortune Street was hired to change TransTelecom's |
brand from a monopolistic, commoditised B2B facility
to a B2B and B2C brand. Fortune Street renamed the company TTK, developed the branding relationships between the corporate carrier, the B2B market, and the consumer service, which was brought to market as TTK Nasha Liniya meaning ‘Our Line’.