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This is your place

Vakifbank is one of Turkey's largest banks, with deep roots in all areas of society. It used to be state-owned and continued to carry a reputation for being bureaucratic. However, for some time the bank has been in the private sector, benefitting from new management, investment in IT and commercial re-structuring. Subsequently there was a mismatch between the bank’s actual success and the older state-owned image it presented through its old identity and branch designs. The aim of our work has been to align the bank’s branding with its current business success and progressive plans for expansion. Based on their slogan, Burasi Sizin Yeriniz, ‘This is your place', we redesigned the identity and completely overhauled Vakifbank’s old branch design to create a modern standard.