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Centre Forum A tiger in the tank
The Centre for Reform was a think tank, closely aligned to
the Liberal Democrats. As such it was fairly recessive and
very much centred on goings-on in Westminster.
the Liberal Democrats. As such it was fairly recessive and
very much centred on goings-on in Westminster.
After management changes and a considerable injection of cash, it wanted to change its focus and become the leading policy making body for centre politics and for the liberal, with a small 'L', position, trying to attract a much broader and more engaging audience than they had previously reached.
We gave them a more relevant and authoritative name, CentreForum, and a new
gold and black identity that gave them more gravitas and sharpness.
gold and black identity that gave them more gravitas and sharpness.
