Fortune Street
Interesting Branding.

Northern Edge Tailor made housing
Northern Edge is a visionary business consortium of housing associations, working to change the way affordable housing is funded and constructed by using a property development model.
It was one of the winners in the British Government’s £60K
house competition.

Northern Edge is different because it competes with other, huge construction companies, like Barrett and Wimpey to develop land for housing but because of its roots in housing associations, its commitment to innovative architectural and design solutions and sustainable development,
it ensures real affordability and difference
to the end user.
The new identity reflects Northern Edge’s entirely fresh and innovative approach. The concept behind it and the design language come from the world of fashion. It is based on jeans labels because, Like Northern Edge’s houses, jeans are desirable, flexible and available for everyone.