Northern Edge is different because it competes with other, huge construction companies, like Barrett and Wimpey to develop land for housing but because of its roots in housing associations, its commitment to innovative architectural and design solutions and sustainable development,
it ensures real affordability and difference
to the end user.
The new identity reflects Northern Edge’s entirely fresh and innovative approach. The concept behind it and the design language come from the world of fashion. It is based on jeans labels because, Like Northern Edge’s houses, jeans are desirable, flexible and available for everyone.