Interesting Branding.
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Sanctuary Stop being Koi
Every since Joan Collins swung on that swing in the mid-70s, The Sanctuary has been something of a legend for women all over the country; a haven where they can completely relax and take some well-earned time out for themselves. So successful is its legend that it attracts around 65,000 visitors a year, making a very successful business as well.
Alongside the Spa, The Sanctuary had developed a range of products that it licensed through a separate company and sold, again very successfully, exclusively through Boots. With a new management team in place, The Sanctuary wanted to reintegrate both sides of the business, with a clearer, more focus brand direction to open up the possibilities of international expansion.
We worked to refocus The Sanctuary’s brand idea and bring it right up to date, with a new corporate identity that united the two sides of the business much more overtly and worked both in the architecture and accessories of the Spa as well
as on packaging.
as on packaging.
